← All work Case 003 / 006 KN
Case 003 — Visual feedback · Chrome extension · 2025

INSTACAPfeedback, pinned.

A Chrome extension for visual feedback — capture any page, pin comments right on top, get to resolved without a meeting.

Role
UX/UI · Product
Year
2025
Platform
Chrome extension · Web
Loop
Capture · Pin · Resolve
OverviewFeedback, where the work lives

Feedback that lives on the page.

Screenshots in chats, timestamps in emails, "the second button, a bit to the left" — INSTACAP replaces all of it. Capture a page straight from the toolbar, drop numbered pins exactly where they belong, discuss in threads and close them with a click. Projects keep captures organized; one link shares the whole conversation.

01 — Capture

Grab the page

Full page or fragment — one click from the toolbar, no app switch.

02 — Pin

Point, precisely

Numbered pins sit on the exact pixel. No more «which button?».

03 — Resolve

Close the loop

Threads get resolved, nothing gets lost between tools.

SignatureThis capture is live

Don't read about it — try it.

This screenshot works like the product. Click anywhere to pin a comment. Click a pin to resolve it.

INSTACAP workspace — a capture ready for pinning
Pins — 00
Click the capture to pin · click a pin to resolveJust like the real thing
Challenge & SolutionOn top of any page

Challenge — the UI lives on top of other people's websites: it has to stay visible on any background, never block the content under review, and make sense to guests who've never seen the tool.

Solution — a compact overlay language: high-contrast numbered pins, threads in a side rail instead of popovers, and a guest mode where one shared link opens the capture with zero onboarding.

ScreensSelected
01 — First run

From install to first pin

Onboarding keeps it to one promise and one button — capture something, the rest explains itself.

INSTACAP onboarding checklist
02 — Sharing

One link, whole story

Captures travel as links — clients comment as guests, no account, no install.

INSTACAP — share with anyone
03 — Plans & billing

The boring parts, done well

Quiet, predictable pricing — no surprises where money is involved.

INSTACAP plans and billing
04 — The landing

End to end

The full marketing page — hold your cursor over it and it walks itself.

INSTACAP landing page, full length Hover — the page scrolls
( Result )

Fewer meetings, faster loops.

Feedback lands where the work is, threads close instead of scattering across chats, and guests join with a single link. The loop got shorter — and calmer.